The Grocer
Article from the Grocer trade magazine - Feb 27th, 1988
The Realeat® Survey
The Realeat Survey 1984-1990
Data on attitudes to meat eating in the UK, based on survey undertaken
by Gallup on behalf of Realeat, makers of the VegeBurger®
| The
Realeat Survey 1984-1990 |
|
|
| Eating
Meat |
ALL |
ALL
MEN |
ALL
WOMEN |
16-24
WOMEN |
|
|
| I
eat as much meat
as
I can |
1984 |
13.6
% |
15.6
% |
11.7
% |
10.3
% |
| 1990 |
8.6
% |
10.7
% |
6.6
% |
7.3
% |
| I
eat meat
regularly |
1984 |
60.9
% |
60.6
% |
61.1
% |
54.1
% |
| 1990 |
50.5
% |
55.6
% |
45.8
% |
43.2
% |
| I
eat meat
occasionally |
1984 |
21.1
% |
20.1
% |
21.9
% |
27.0
% |
| 1990 |
30.3
% |
25.8
% |
34.4
% |
26.9
% |
| I
avoid eating
red
meat |
1984 |
1.9
% |
1.7
% |
2.2
% |
3.6
% |
| 1990 |
6.3
% |
4.2
% |
8.3
% |
11.3
% |
| I
am a vegetarian
or
vegan |
1984 |
2.1
% |
1.6
% |
2.6
% |
4.8
% |
| 1990 |
3.7
% |
2.9
% |
4.5% |
11.1
% |
|
|
| base |
1984 |
3061 |
1469 |
1592 |
283 |
| base |
1990 |
4162 |
1995 |
2167 |
358 |
|
|
| Source:
The Realeat Survey, Conducted annually by GALLUP on behalf of
the Realeat Company, originators of the famous VegeBurger.
Demographically representative survey, conducted by GALLUP at
200 sampling points across the UK
----------------------------------------------------------------
Released January, 1993
----------------------------------------------------------------
These new comparisions, previously unreleased, show a marked trend
away from red meat during the six years of the survey. The trend
reflected a steady growth year on year particularly spearheaded
by women and the 16-24 age group.
|
|
|
|
