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The Vegeburger Story |
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Gregory Sams was in the natural food business from 1967, when he and his brother Craig started "SEED" Restaurant in a Paddington basement, and introduced the late 60's generation to the new notion that eating natural foods made you feel good. This business grew, extended, and eventually set the scene for Greg to develop and introduce, in 1982, the original VegeBurger - one of the most successful health food products ever launched. Greg came up with the name as his trademark for the product, chosen from a list which included greenburger, earthburger, sesame burger, plantburger and other contenders. It took off instantly and the grocery trade suddenly realized that there was a market for vegetarian food products. "Vege" and "veggie" soon entered the language, as a prefix for all things vegetarian. |
Related articles and stories:John Lennon Cartoon - supporting Harmony Magazine, Gregory's first publishing enterprise.Go there. The Observer newspaper - VegeBurger hits the headlines (Feb 1983). Robert Low reports Go there. The VegeBurger Story - the story from Gregory Sams Go there. VegeBurger History - company information/history (at Apr 1984) Go there. Biting Into the Vegetarian Boom - Feature in Plus Magazine about the VegeBurger and its creator (Oct 1988) Go there. The Grocer - Article from trade magazine - Feb 27th, 1988 Go there. The Realeat Survey 1984-1990 - Data on attitudes to meat eating in the UK, based on survey undertaken by Gallup on behalf of Realeat, makers of the VegeBurger Go there. Grain - An article about cereals by Gregory, aged 19...from Harmony Magazine, 1968 Go there. Historical Images - Some photos and images of interest from around this time Go there. |
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